Invoices & documents Quotations
Quotation format and best practices
A good quotation tells the buyer exactly what they get, what it costs including GST, how long the price holds and how to say yes. Most lost orders are lost to vague or slow quotes, not to price alone.
- Tile, hardware and building dealers
- Distributors and wholesalers
- Showrooms
- Project suppliers
- Salespeople preparing quotes

On this page 11
What a quotation is, and is not
A quotation is a priced offer sent before the sale. It is not a GST document, so there is no prescribed format and no GST is payable on it. Once the buyer accepts it, usually by a purchase order or a written confirmation, it becomes the basis of the deal, and the tax invoice follows at supply.
Because it carries no legal format, quality is entirely in your hands. A quote that looks like your invoice, uses the same item names and shows GST correctly makes the later invoice a formality.
Fields to include
| Field | Example |
|---|---|
| Heading, number, date | Quotation QT/25-26/118, 06-11-2025 |
| Valid until | 21-11-2025 (15 days) |
| Customer and contact person | Mehta Interiors, Ahmedabad, Mr Rakesh Mehta |
| Item, HSN, quantity, unit, rate | Vitrified tile 600×600, HSN 6907, 120 boxes, ₹780 |
| Discount | 5% on list price |
| GST rate and amount | Shown per line, IGST or CGST plus SGST |
| Freight and loading | Extra at actuals, or included |
| Delivery period | 5 working days from PO |
| Payment terms | 30% advance, balance before dispatch |
Add your GSTIN, contact number, bank and UPI details and the name of the person who prepared the quote.
A worked quotation
| Line | Amount |
|---|---|
| 120 boxes × ₹780 | ₹93,600 |
| Less discount 5% | ₹4,680 |
| Taxable value | ₹88,920 |
| CGST 9% + SGST 9% (illustrative) | ₹16,006 |
| Total including GST | ₹1,04,926 |
Two habits make this easy to accept. First, show the total including GST in bold, because that is what the buyer has to arrange. Second, if freight is extra, say roughly how much, for example approx. ₹2,500 to site. Buyers compare totals, and a surprise freight line at billing kills repeat orders.
Rates above are only for illustration. Check the current GST rate for your HSN on cbic-gst.gov.in, since rates are revised by notification.
This is general information, not tax advice.
Terms and conditions wording you can adapt
- Prices are valid until the date shown and are subject to stock availability.
- GST and other taxes as applicable at the time of invoicing.
- Freight, loading and unloading extra unless stated.
- Delivery period starts from receipt of confirmed PO and advance.
- Goods once dispatched are at the buyer's risk in transit unless insured by us.
- Payment by bank transfer or UPI to the account shown. Cheques subject to realisation.
- Interest may be charged on payments delayed beyond the agreed credit period.
Keep terms short. A page of tiny print is rarely read and rarely enforced.
Best practices that win more orders
- Quote the same day. A quick quote with a short validity beats a perfect one sent next week.
- Use your standard price list. If dealers get different rates by category, apply the right rate every time; see price list management for dealers.
- Offer options. Good, better, best at three price points lets the buyer choose instead of bargaining.
- Attach photos or a catalogue link for items the buyer has not seen.
- Follow up on day 3 and before expiry. A simple message such as: Sir, the tile quote QT/118 is valid till 21 November. Shall we block the stock? converts more than silence.
- Record why quotes are lost (price, delivery, competitor stock) and review monthly.
Quotation vs estimate vs proforma
An estimate is an approximate cost, common for repair or project work where the final figure can change. A quotation is a firm price for a fixed period. A proforma invoice is usually sent after the buyer agrees, to collect an advance or support a loan. Read estimate vs quotation and proforma vs tax invoice for when to use each.
Doing this with Tally and Cashflow OS
Cashflow OS has quotations as a document, using your Tally items, with your logo, colours, letterhead, signature, and bank and UPI details. Price lists can fill dealer rates automatically. Share the quote as a PDF on WhatsApp or email from the phone. When the customer agrees, convert the quotation into a sales order or a Tally sales invoice, which is posted to Tally through the connector, so nobody types the lines again.
Avoid these
Common mistakes
- MistakeSending a quote days after the enquiryDo this instead
Quote the same day with a short validity; a quick, clear quote often beats a perfect late one.
- MistakeLeaving GST or freight out of the totalDo this instead
Show GST per line and a total including GST, and give an approximate freight figure if it is extra.
- MistakeDifferent rates for the same dealer categoryDo this instead
Apply your standard price list so every dealer in a category gets the same rate on every quote.
- MistakeNever following up after sendingDo this instead
Send a short message on day 3 and before the validity date, offering to block the stock.
Keep handy
Checklist
Quotation format and best practices — 8 checks. Tick them as you go.
In Cashflow OS
How Cashflow OS helps
Cashflow OS puts your TallyPrime books on every phone in the team. Where it fits this topic:
Quotations with your branding
Make quotations from your Tally items with your logo, colours, letterhead, signature and bank and UPI details; price lists can fill dealer rates automatically.
See Quotations
From accepted quote to Tally
Share the quote as a PDF on WhatsApp or email, then convert it into a sales order or Tally sales invoice posted through the connector, without retyping lines.
See Sales orders to Tally
Questions people ask
Should a quotation include GST?
How long should a quotation be valid?
Can a quotation be revised?
Is a signed quotation a contract?
What is the difference between a quotation and an estimate?
Should I give good, better and best options?
Is GST payable on a quotation?
Should I attach photos to a quotation?
This page is general information for Indian businesses, not tax, legal or financial advice. Rules and rates change — check the official portals or your CA before acting.



