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Invoices & documents Quotations

Quotation format and best practices

A good quotation tells the buyer exactly what they get, what it costs including GST, how long the price holds and how to say yes. Most lost orders are lost to vague or slow quotes, not to price alone.

Updated 2026-11-053 min read

Who this is for
  • Tile, hardware and building dealers
  • Distributors and wholesalers
  • Showrooms
  • Project suppliers
  • Salespeople preparing quotes
On this page 11

What a quotation is, and is not

A quotation is a priced offer sent before the sale. It is not a GST document, so there is no prescribed format and no GST is payable on it. Once the buyer accepts it, usually by a purchase order or a written confirmation, it becomes the basis of the deal, and the tax invoice follows at supply.

Because it carries no legal format, quality is entirely in your hands. A quote that looks like your invoice, uses the same item names and shows GST correctly makes the later invoice a formality.

Fields to include

FieldExample
Heading, number, dateQuotation QT/25-26/118, 06-11-2025
Valid until21-11-2025 (15 days)
Customer and contact personMehta Interiors, Ahmedabad, Mr Rakesh Mehta
Item, HSN, quantity, unit, rateVitrified tile 600×600, HSN 6907, 120 boxes, ₹780
Discount5% on list price
GST rate and amountShown per line, IGST or CGST plus SGST
Freight and loadingExtra at actuals, or included
Delivery period5 working days from PO
Payment terms30% advance, balance before dispatch

Add your GSTIN, contact number, bank and UPI details and the name of the person who prepared the quote.

A worked quotation

LineAmount
120 boxes × ₹780₹93,600
Less discount 5%₹4,680
Taxable value₹88,920
CGST 9% + SGST 9% (illustrative)₹16,006
Total including GST₹1,04,926

Two habits make this easy to accept. First, show the total including GST in bold, because that is what the buyer has to arrange. Second, if freight is extra, say roughly how much, for example approx. ₹2,500 to site. Buyers compare totals, and a surprise freight line at billing kills repeat orders.

Rates above are only for illustration. Check the current GST rate for your HSN on cbic-gst.gov.in, since rates are revised by notification.

This is general information, not tax advice.

Terms and conditions wording you can adapt

  1. Prices are valid until the date shown and are subject to stock availability.
  2. GST and other taxes as applicable at the time of invoicing.
  3. Freight, loading and unloading extra unless stated.
  4. Delivery period starts from receipt of confirmed PO and advance.
  5. Goods once dispatched are at the buyer's risk in transit unless insured by us.
  6. Payment by bank transfer or UPI to the account shown. Cheques subject to realisation.
  7. Interest may be charged on payments delayed beyond the agreed credit period.

Keep terms short. A page of tiny print is rarely read and rarely enforced.

Best practices that win more orders

  • Quote the same day. A quick quote with a short validity beats a perfect one sent next week.
  • Use your standard price list. If dealers get different rates by category, apply the right rate every time; see price list management for dealers.
  • Offer options. Good, better, best at three price points lets the buyer choose instead of bargaining.
  • Attach photos or a catalogue link for items the buyer has not seen.
  • Follow up on day 3 and before expiry. A simple message such as: Sir, the tile quote QT/118 is valid till 21 November. Shall we block the stock? converts more than silence.
  • Record why quotes are lost (price, delivery, competitor stock) and review monthly.

Quotation vs estimate vs proforma

An estimate is an approximate cost, common for repair or project work where the final figure can change. A quotation is a firm price for a fixed period. A proforma invoice is usually sent after the buyer agrees, to collect an advance or support a loan. Read estimate vs quotation and proforma vs tax invoice for when to use each.

Doing this with Tally and Cashflow OS

Cashflow OS has quotations as a document, using your Tally items, with your logo, colours, letterhead, signature, and bank and UPI details. Price lists can fill dealer rates automatically. Share the quote as a PDF on WhatsApp or email from the phone. When the customer agrees, convert the quotation into a sales order or a Tally sales invoice, which is posted to Tally through the connector, so nobody types the lines again.

Avoid these

Common mistakes

  • MistakeSending a quote days after the enquiry
    Do this instead

    Quote the same day with a short validity; a quick, clear quote often beats a perfect late one.

  • MistakeLeaving GST or freight out of the total
    Do this instead

    Show GST per line and a total including GST, and give an approximate freight figure if it is extra.

  • MistakeDifferent rates for the same dealer category
    Do this instead

    Apply your standard price list so every dealer in a category gets the same rate on every quote.

  • MistakeNever following up after sending
    Do this instead

    Send a short message on day 3 and before the validity date, offering to block the stock.

Keep handy

Checklist

Quotation format and best practices — 8 checks. Tick them as you go.

In Cashflow OS

How Cashflow OS helps

Cashflow OS puts your TallyPrime books on every phone in the team. Where it fits this topic:

01

Quotations with your branding

Make quotations from your Tally items with your logo, colours, letterhead, signature and bank and UPI details; price lists can fill dealer rates automatically.

See Quotations
Quotations with your branding
02

From accepted quote to Tally

Share the quote as a PDF on WhatsApp or email, then convert it into a sales order or Tally sales invoice posted through the connector, without retyping lines.

See Sales orders to Tally
From accepted quote to Tally

Questions people ask

Should a quotation include GST?
Yes, show the rate and amount per line and a total including GST. Buyers plan payment on the final figure.
How long should a quotation be valid?
7 to 30 days is common. Use shorter validity when your purchase prices change often, such as for metals or imported goods.
Can a quotation be revised?
Yes. Issue a new version with a suffix such as QT/118-R1 and mark the old one as superseded, so both sides discuss the same numbers.
Is a signed quotation a contract?
Acceptance of a quotation can form an agreement, but a purchase order from the buyer referencing your quote number is clearer evidence of what was agreed.
What is the difference between a quotation and an estimate?
An estimate is an approximate cost that can change, common for repair or project work. A quotation is a firm price for a fixed period.
Should I give good, better and best options?
Often, yes. Three price points let the buyer choose instead of bargaining over one figure.
Is GST payable on a quotation?
No. GST is charged on the tax invoice at supply, not on the quotation.
Should I attach photos to a quotation?
For items the buyer has not seen, photos or a catalogue link help them decide without visiting.

This page is general information for Indian businesses, not tax, legal or financial advice. Rules and rates change — check the official portals or your CA before acting.

Cashflow OS · works with TallyPrime

Put this into practice with your own books

Cashflow OS shows your TallyPrime ledgers, outstanding, GST views and reports on every phone in the team. Try it free on your own data, or let our Jaipur team walk you through it.

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